Work

Booster SEO

Improved Booster SEO overall revenue by 14% and streamlined feature discoverability with a redesigned UX system.

The redesigned Booster SEO dashboard: SEO health 80 and 44 SEO fixes so far

Process

Phase 1: Discovery & Research

User Journey Mapping: Documented the current flows and pain points across the SEO suite

Competitor & UX Analysis: Benchmarked features against industry leaders

Information Architecture Audit: Identified redundancies and misalignments in navigation

Phase 2: UX Strategy & Design Feature

Comparison UX: Designed a cleaner layout to help users evaluate tools

Onboarding Redesign: Created a frictionless step-by-step setup experience

Upgrade Hooks: Introduced contextual nudges to guide users toward advanced features

Built for Shopify: Updated designs to align with Polaris V12, ensuring consistency with Shopify themes

Phase 3: Execution

  • Developed component-based design specs for faster dev handoff
  • Created support and documentation guidelines
  • Collaborated with product and engineering teams for implementation testing

Your current SEO Score20

Onboarding

  1. 01Welcome to Booster SEO Setup: what the app does, a language picker and Let's start
  2. 02Currently auditing the SEO of your store
  3. 03Your current SEO Score, with the 20 medal
  4. 04Scan summary: your current SEO score is 20, with six major types of SEO issues found and their impact on the score

Improve score

Enable the following settings to improve your score.

  • Image Alt Text

    Improve your score by: 10 points

    Status

  • Google Snippet Optimization

    Improve your score by: 10 points

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  • Target Keywords

    Improve your score by: 10 points

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  • Meta Title Optimization

    Improve your score by: 10 points

    Status

  • Broken Links

    Improve your score by: 10 points

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  • URL Optimization

    Improve your score by: 10 points

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  • Image Compression

    Improve your score by: 10 points

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  • Auto Pilot

    Fix SEO automatically

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Before and after

The old first screen: a founder video and two lists of what the app will and will not do
The redesign: Welcome to Booster SEO Setup, with a checklist and a language picker
← Before · After →

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