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Halesnax

Rebranded a millet snack company: a bolder logo with a sprig in its H, the tagline Bite into nutrition, a colour for every pack with the ingredients on the front, the photography direction, and a gold-foiled gift box.

The logo, before and after

From the old logo to a bolder wordmark, with a small sprig growing from its H.

Challenge

Halesnax makes millet-based laddoos, cookies and savoury snacks, free from sugar, jaggery, preservatives, gluten and maida. It asked for a new logo, a tagline and a brand revamp, and for packaging that is simple but eye-catching, with the ingredients and the product easy to see, so buyers know exactly what they are getting.

The new wordmark is bold and easy to read, and a small sprig grows from its H as a quiet sign of nourishment. The tagline is Bite into nutrition. Each pack has its own colour, and its window is split in two: half the ingredients, half the finished snack. The shots were planned as rough sketches, every ingredient labelled. For corporate gifting, a deep maroon box carries a border of illustrated ingredients, finished in gold foil.

The photography direction

Plan to shot

Half of every frame features the ingredients, half the product, and the ingredients are arranged tastefully. Pick a pack, then drag the plan into the shot.

Laddoos

Cookies

Savoury

Plan The hand-drawn shot plan for Nutty Ragi Laddoos: the ingredients sketched in black ink, each with a red handwritten label
Shot The three laddoo boxes: Jowar on the left, Ragi in the middle, Dry Fruit on the right

Selected: Nutty Ragi Laddoos, the middle box of the three.

8 of 8 notes

On the sketch dates, almonds, oats, raisins, cashew, flax seeds, chickpea, ragi seeds

Eleven colours

Pick a flavour

Laddoos

Nutty Ragi Laddoos

On the plan dates, almonds, oats, raisins, cashew, flax seeds, chickpea, ragi seeds

Eleven colours: ten pack colours round the ring, and the cream base at the centre. Use the arrow keys to move round it.

Nutty Ragi Laddoos pack

Corporate gifting box

Unwrap the gift

The foil plate

Gold foil is the finishing touch on the box. The lid is two layers: the print, and the plate that carries the foil.

Move across the lid to catch the light.

The lid art for the gift box: a deep maroon field with a border of illustrated ingredients, a scalloped gold frame, the Halesnax logo and the line Bite into nutrition.

Both: the foil plate laid on the print.

Part of the border illustration: a cashew apple, a pistachio, millet, ginger root, berries, a chilli, a fig and a sunflower, drawn simply in warm tones on deep maroon.
The border, up close.
The gift box mockup on a mustard ground: a deep maroon book-style box, its lid carrying the border of gold-edged illustrated ingredients and the Halesnax logo, with a ribbon tab and a gold seal on the front.
The finished box.
  1. Unique and elegantA gifting box made to feel special.
  2. Illustrated borderSimple illustrations of the ingredients used in the products.
  3. Deep maroonA box colour chosen so the warm-toned illustrations stand out.
  4. Gold foilThe finishing touch.

Logo, colour and stickers

The system

A bold wordmark that is easy to read, with a small sprig growing from its H as a quiet sign of nourishment, and a colour for every pack.

Before and after

Halesnax's previous logo: a yellow-orange circle with a bite out of it, the name stacked as HALE in brown and SNAX in teal, with a green sprig climbing the H
Before: the previous logo.
After: a bolder wordmark, with a sprig growing from its H.

Logo overview

The Halesnax wordmark drawn as an outline, showing how its letters and the sprig on the H are built
Construction: a modern, bold wordmark that reads clearly.
The Halesnax H mark with a sprig of leaves growing from its left stem
The H with its sprig: the plant-based element, for nourishment and health.
The tagline lockup: Bite into nutrition, set in a ring around the H mark
The tagline lockup: Bite into nutrition.

Packaging colours

Eleven colours: ten pack colours, and the cream that is the base of every pack.

  • Protein Rich Dry Fruit Laddoos, the right box of the three laddoo boxes Protein Rich Dry Fruit Laddoos Laddoos
  • Nutty Ragi Laddoos, the middle box of the three laddoo boxes Nutty Ragi Laddoos Laddoos
  • Protein Rich Jowar Laddoos, the left box of the three laddoo boxes Protein Rich Jowar Laddoos Laddoos
  • Boost Flax-Pump Laddoos pack Boost Flax-Pump Laddoos Laddoos
  • Sun-Sesame Calm Laddoos pack Sun-Sesame Calm Laddoos Laddoos
  • Cream Base
  • Chocolate Jowar Almond Cookies pack Chocolate Jowar Almond Cookies Cookies
  • Cranberry Jowar Almond Cookies pack Cranberry Jowar Almond Cookies Cookies
  • Blueberry Jowar Almond Cookies pack Blueberry Jowar Almond Cookies Cookies
  • Baked Chickpea Crackers pack Baked Chickpea Crackers Savoury
  • Dry Roasted Millet Mixture pack Dry Roasted Millet Mixture Savoury

Stickers

A row of round stickers on cream: the tagline ring around the H in pink, purple, yellow and crimson, between maroon discs holding a pumpkin and a fig
The tagline lockup in the pack colours, with ingredient icons between.

The finished pieces

On the shelf

The three laddoo boxes, Jowar in green, Ragi in red and Dry Fruit in purple, angled on a beige backdrop with their ingredients scattered in front of them
The three laddoo boxes: Jowar, Ragi and Dry Fruit.
A close-up of dark laddoos topped with whole almonds on a leaf-printed plate, with the white H mark in the corner
Laddoos up close, each topped with an almond.
Three cookie pouches, chocolate in yellow, cranberry in crimson and blueberry in blue, lined up with chocolate chips and berries in front
Chocolate, Cranberry and Blueberry Jowar Almond Cookies.
The pink chickpea crackers pouch in front of a pale block with the teal millet mixture pouch on top, beside the packaging brief and the Bite into nutrition line
Baked Chickpea Crackers and the Millet Mixture.
The lime Flax-Pump laddoos pouch beside the lilac Sun-Sesame Calm laddoos pouch, with an illustrated skateboarder and a meditating figure at either side, under the Bite into nutrition line
Boost Flax-Pump Laddoos and Sun-Sesame Calm Laddoos.
The corporate gift box on a mustard background: a deep maroon book-style box whose lid is bordered with illustrated ingredients, with a gold Halesnax mark
The corporate gift box: deep maroon, bordered with illustrated ingredients.
A smiling man in a coral shirt looking down at an armful of Halesnax packs, with the credit PC: Halesnax in the corner
The packs in hand.
A bearded man holding up the pink Baked Chickpea Crackers pouch between his fingers, with the credit PC: Halesnax in the corner
A chickpea crackers pouch, held up.
Blueberry and chocolate cookie packs and a laddoo box on a white counter, with marigolds and laddoos in front and the credit PC: Halesnax in the corner
Cookies and a laddoo box on the counter, with marigolds.
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